Workbook - From Vision to Brand (en/de)

Every strong brand starts with clarity.
Yet many entrepreneurs skip the essentials: they dive straight into logos, colors, and visuals – without a clear purpose or positioning. The result? A brand that looks good but doesn’t resonate and fails to make an impact.

This workbook guides you step by step from vision to a clear brand identity. It helps you uncover what your brand truly stands for and translate it into an aesthetic and impactful presence.

Inside, you’ll find practical exercises and guiding questions to help you:
📌 Define your purpose and values with precision
📌 Position your brand in a way that sets it apart
📌 Build a foundation for a visual identity that lasts
📌 Focus on what truly matters

Who is it for?
For founders, consultants, and creatives who want more than just a logo.
✔ A brand that reflects their essence
✔ A strategy that builds trust and impact
✔ An identity that speaks with clarity and aesthetics

👉 Workbook Goal
By the end, you won’t just have answers to key questions – you’ll have created the foundation to turn your vision into a brand identity that is clear, trustworthy, and effective for the long term.

Tusaro Studio
www.tusaro.studio